‘Blessed be the Lord, who daily loads us with benefits, the God of our salvation!’ Psalm 68: 19
A salesperson is trained to sell their products to us through a system of features and benefits. That is, they are trained to point out how a particular feature of a product or service will benefit us, the consumer. The more benefits that we see, the more possibility there is of us buying it. The ideal response that a salesperson wants is ‘this is so good, I just have to have it’! Yehovah daily loads the life of a follower of Yeshua with benefits – not because He wants anything from us, but because He loves us, and desires to bless us. Are you going through times of trial and hardship? Rest assured that you will not be consumed. In the midst of the worst times, reach out to Him and you will find that His mercies are new each and every day – for you. The prophet Isaiah brought this word of encouragement to Yehovah’s people: ‘Fear not, for I have redeemed you; I have called you by your name; you are Mine. When you pass through the waters, I will be with you; and through the rivers, they shall not overflow you. When you walk through the fire, you shall not be burned, nor shall the flame scorch you. For I am the Yehovah…’ (Isaiah 43:1-3). Whatever you walk through, remember His great love for you; His desire to hold you, and to comfort you. Remember His salvation and His promises, for His mercies towards you endure forever. Do not miss His benefits for you today.